Case Study - How Will picked THE ring

Will contacted Avita after getting a recommendation from a friend. In fact, almost 90% of clients we see are thru recommendations.

He was after something fairly simple but also wanted to have something unique about it. Having got some ideas of what his future fiancé would like by looking at our website and walking past other jewellers, Will decide to go with the Bellagio ring in all yellow gold. With a compass setting and a tapered band, the focus is purely on the diamond.

We always prefer to meet clients in person so that we can give you the full experience. On this occasion Will couldn’t make a studio but we were able to assist him via phone calls, videos and messaging via whatsapp.

Once design was finalised it was important to get the perfect diamond. being such simple elegant design, emphasis would be on the diamond. It was important that Avita found a diamond within Wills budget that matched the size of diamond he was aiming for and a sparkle that was above the norm.

We had three diamonds that were within Wills budget, we sent videos and details of each diamond so he could make an informed decision. Once the diamond was selected, the process of making the ring began. Each ring is made according to the diamonds measurements, so it was important we knew which diamond Will decided to select.

The workshop started the process and hand crafted the ring. Once the ring was ready. Will was contact to arrange a visit to collect the ring.


The moment of he sees the ring the first time... we get nervous and I’m sure Will was nervous!

Result... he LOVED it! Especially the sparkle the diamond had.

What Will said about his experience:

“Avita was easy to work with, very accommodating and extremely knowledgeable. Making the whole process a pleasure. He gave great guidance and honest opinions.

The quality of his work and the diamonds he uses are incredible.”